About The User Preference Graph (TM)
We have preferences, driven by many factors, ranging from our core hardwired values to our flexible subjective senses, including our moods, inner state at the moment or the environment spreading its tone that we perceive visually. We also have drivers for our preferences at subconscious level, the result to which we enjoy on conscious level as a surprise discovery we appreciate receiving.
The Vezuvo experience is all about its users and the organic built-in interactivity is key in discovering individual’s attitude toward fashion. in the process of exploring and browsing throughout the site users teach Vezuvo engine about their inclinations, moods, feelings and intentions. The graph that gets built is basically the outer representation of one’s inner state that drives the decisions about particular product.
In aggregation with Fashion Genome database the User Preference Graph produces a new level of personalized solutions otherwise unavailable before. The User Preference Graph is yet another tool in Vezuvo team’s arsenal to achieve and support its main mission: to enable you to discover only fashion you'll love.